Marketing Manager Jobs in Houston, TX
Marketing managers in Houston earn a federal-data median of $153,030 a year, above the Texas median, and health care is where the role is hiring now, from the Texas Medical Center to Kelsey-Seybold's offices in Pearland. Here are the current openings, followed by who is hiring and how to get there.
Current marketing manager Openings in Houston, TX
Listings marked External are sponsored openings provided by the Jobs2Careers network.
Marketing Manager Work in Houston
Houston's job growth has shifted toward health care. The Greater Houston Partnership's 2026 forecast puts 14,000 of the region's 30,900 projected new jobs in health care and social assistance, while oil and gas extraction contracts. The big systems run their own in-house marketing teams: Houston Methodist's corporate marketing group, MD Anderson's marketing and communication staff in the Texas Medical Center, and Kelsey-Seybold's team in Pearland, which markets the KelseyCare health plans as well as the clinics.
Because Houston has no zoning, marketing jobs are spread across separate job centers rather than one downtown core: the Med Center, Greenway Plaza, Uptown and the Galleria, the Energy Corridor on the Katy Freeway, Westchase and downtown. Health care marketing here carries its own rules, too. Health plan roles that write Medicare Advantage materials expect experience with CMS-mandated content, which sets Houston's health care marketing work apart from consumer brand jobs.
Top Houston Employers Hiring Marketing Managers
These Houston employers are hiring marketing staff on their own careers sites:
- Houston Methodist - the eight-hospital system's corporate marketing team is hiring, including a hybrid Sr Marketing Specialist role based on Sunset Boulevard near Rice Village.
- Kelsey-Seybold Clinic - the multispecialty group, part of Optum, posts marketing and member communications roles for its KelseyCare health plans in Pearland.
- MD Anderson Cancer Center - the Texas Medical Center cancer hospital keeps a dedicated marketing and communication job family and is hiring for divisional publications.
- Memorial Hermann Health System - the metro's largest system by hospital count recruits through its own marketing and communications job category.
Marketing Manager Salaries in Houston
- Entry level: about $60,000 to $80,000 a year in the specialist roles that lead to a manager title.
- Experienced: roughly $90,000 to $150,000 a year for marketing and communications managers.
- Senior / director: $150,000 to $260,000 or more a year for senior managers and marketing directors.
These are estimates. Federal BLS data for May 2025 puts Houston-Pasadena-The Woodlands marketing managers at $80,760 at the 10th percentile, $153,030 at the median and $259,100 at the 90th, against a Texas median of $147,880. Marketing specialists, the usual step before a manager title, have a Houston median of $67,370. Employer postings line up: Kelsey-Seybold lists a Marketing Specialist at $60,200 to $107,400 and a Manager, Member Communications at $91,700 to $163,700. Pay moves with team size, industry, regulated content experience such as Medicare marketing, and digital and analytics skills.
How to Become a Marketing Manager in Houston
Texas does not license marketing managers, so the path runs through a degree and experience. Postings typically ask for a bachelor's degree in marketing, business or communications plus years in the field; Houston Methodist's Sr Marketing Specialist role, for example, calls for a bachelor's and six years of marketing experience. Locally, the University of Houston's C.T. Bauer College of Business offers a BBA in Marketing and an MS in Marketing through its Department of Marketing & Entrepreneurship, and Houston City College offers a Marketing - General associate degree and a Digital Marketing certificate at its Central, Spring Branch and Eastside campuses and online. AMA Houston, the local chapter of the American Marketing Association, runs a job board for the city's marketers.
What the Job Involves
Marketing managers plan campaigns, set and track budgets, and decide which channels to use, from paid search and social media to email, events and print. Daily work includes briefing designers and writers, approving content, reading campaign data, reporting results to leadership, and working with sales or service teams on leads and member retention.
Skills Employers Look For
- Campaign planning and budget management
- Digital marketing across search, social and email
- Analytics and reporting on campaign results
- Clear writing and presentation skills
- Project management across agencies and internal teams
- Leading and developing a marketing staff
Career Path and Advancement
In Houston the ladder usually starts as a marketing coordinator or specialist, moves to senior specialist, then to marketing or communications manager, and on to director. The health systems hire at several rungs: Houston Methodist posts specialist and senior specialist roles, and Kelsey-Seybold posts both specialist and manager roles. From director, the next steps are vice president of marketing or chief marketing officer.
Related Careers in Houston
If marketing management interests you, these Houston roles are close matches:
Frequently Asked Questions
Do you need a license to be a marketing manager in Texas?
No. Texas does not license marketing managers. Employers look for a bachelor's degree, a record of campaigns with measurable results, and years of experience instead.
How much do marketing managers make in Houston?
Federal BLS data for May 2025 puts the Houston metro median at $153,030 a year, with the 10th percentile at $80,760 and the 90th at $259,100. That is above the Texas median of $147,880.
Which Houston industries are hiring marketing managers?
Health care stands out. Houston Methodist, MD Anderson, Memorial Hermann and Kelsey-Seybold all post marketing roles on their own careers sites, from the Texas Medical Center to Pearland.
Are Houston marketing jobs hybrid or remote?
Some are. Houston Methodist's Sr Marketing Specialist role, for example, is hybrid, with travel around the Houston metro. Check each posting, since the in-office requirement differs by employer and team.
Does health care marketing in Houston need special experience?
For some roles, yes. Health plan marketing roles such as Kelsey-Seybold's member communications manager ask for Medicare Advantage experience and familiarity with CMS-mandated materials.
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